Our visitors’ viewpoints are important to us. We are interested in who they are and the expectations they bring with them when they enter our museums. The instruments that allow us to acquire visitor data and learn more about their needs are what we call “visitor research.”
By this, we mean the approaches that help us to receive more in-depth information on what our visitors want and need from their museum visits: for example, the methods of empirical social research or user testing. Depending on what we would like to find out, we systematically apply one or more of the instruments at hand. With this approach, we acquire relevant knowledge for developing our applications further in each of the project’s development phases.